Who we are
Founded by Charlotte Potter, Smoother Events brings together a proven network of event specialists to support live events, exhibitions, and immersive experiences. We work across every phase of delivery — from pre-production and technical planning through to supplier coordination, live operations, and strike.
Meet the founder
Charlotte Potter
Having delivered events as both a producer and production manager, in-house and freelance, I've seen firsthand what makes projects succeed: clear communication, strong stakeholder management, and meticulous execution.
That's why I founded Smoother Events — acting as an extension of your team, providing the structure and attention to detail needed to keep every project running smoothly from concept to delivery.
Our services
From embedded support to full production delivery
4,500+
Live dates
7
Years in live events
Global
Reach
Embedded production support
We provide experienced production professionals who integrate directly into your team — supporting projects with the right expertise at the right stage of delivery. From event managers and producers to technical, site and production managers, we embed senior specialists who help strengthen planning, coordination and execution across live projects.
- Event & production managers
- Producers & technical leads
- Site & operational support
- Flexible project integration
Full production delivery
We manage productions from planning through to live delivery — building the right team, coordinating suppliers and overseeing every stage of execution. Acting as your production partner, we lead delivery end-to-end to ensure projects run smoothly, efficiently and on schedule.
- End-to-end production delivery
- Supplier & crew management
- Project planning & oversight
- Live event execution
Case Studies
Dopamine Land
South Kensington, London
Brief
End-to-end creation, production, and operation of Dopamine Land, a multisensory immersive experience conceived and developed in-house by Fever, combining a series of interactive rooms designed to engage touch, sight, smell, and memory across an extended public run in South Kensington.
Delivery
As the creator, producer, and operator of the experience, Fever managed the project from concept through to daily live running, including design and build of the eleven-room interactive layout, technical and creative production, staffing, and ongoing site operations. Delivery focused on maintaining a consistent guest experience across an extended public run, with continuous oversight of visitor flow, room maintenance, and operational performance throughout the installation's lifecycle.
Dutton Ranch at Curzon Cinema
Secret Cinema
Brief
Production management and site delivery oversight for Dutton Ranch at Curzon Cinema, a branded immersive cinema activation developed with Secret Cinema and hosted at Curzon Cinema. The project required full installation and derig within a live cinema environment, integrating set build, technical infrastructure, and audience experience within an operational venue.
Delivery
The project required end-to-end production management across installation and derig phases within an active cinema site. This included coordination of contractors, technical teams, and suppliers to deliver set, AV, and front-of-house infrastructure safely and efficiently within strict venue constraints. Full health & safety compliance was maintained across all site activity, including RAMS, inductions, and ongoing monitoring throughout build, live operation, and derig. Delivery required close alignment between venue operations and the creative production team to ensure the immersive experience was realised without disruption to core cinema operations.
Outlander: The Experience
Lionsgate+ · Trafalgar Square
Brief
Production and operational delivery for a ticketed brand activation celebrating the launch of Outlander on Lionsgate+, staged at a high-profile central London landmark. The project required a temporary public installation to be built, operated, and safely de-rigged within a tight two-day window, in a high-footfall tourist location.
Delivery
Outlander: the Experience was delivered at Trafalgar Square over a two-day activation window, requiring rapid build and equally rapid breakdown around an active public space. Scope included site operations planning, queue and crowd management for high visitor volumes, registration and entry systems, and on-site staffing to manage flow throughout the event. Delivery was coordinated closely with local authorities and site stakeholders to manage public safety, pedestrian access, and licensing requirements in one of London's busiest tourist locations, ensuring a smooth guest experience across both days of the activation.
Boomtown Fair: Old Town
Immersive festival district
Brief
Production and operational delivery for the immersive "Old Town" environment within Boomtown Fair, supporting the creation of a large-scale narrative city experience combining live performance, immersive environments, and audience engagement zones.
Delivery
Worked closely with the venue production team and key suppliers to organise event logistics, installation, and dismantle of the immersive "Old Town" district. Supported the delivery of all required site infrastructure to enable brands and creative teams to build, activate, and present within the environment. Facilitated the operational setup for live demonstrations, performances, and guest-facing sessions, ensuring all production requirements, flow management, and on-site systems were in place to support safe, efficient delivery across the full event period.
Dutton Ranch at Curzon Cinema
Secret Cinema
Brief
Production management and site delivery oversight for Dutton Ranch at Curzon Cinema, a branded immersive cinema activation developed with Secret Cinema and hosted at Curzon Cinema. The project required full installation and derig within a live cinema environment, integrating set build, technical infrastructure, and audience experience within an operational venue.
Delivery
The project required end-to-end production management across installation and derig phases within an active cinema site. This included coordination of contractors, technical teams, and suppliers to deliver set, AV, and front-of-house infrastructure safely and efficiently within strict venue constraints. Full health & safety compliance was maintained across all site activity, including RAMS, inductions, and ongoing monitoring throughout build, live operation, and derig. Delivery required close alignment between venue operations and the creative production team to ensure the immersive experience was realised without disruption to core cinema operations.
Outlander: The Experience
Lionsgate+ · Trafalgar Square
Brief
Production and operational delivery for a ticketed brand activation celebrating the launch of Outlander on Lionsgate+, staged at a high-profile central London landmark. The project required a temporary public installation to be built, operated, and safely de-rigged within a tight two-day window, in a high-footfall tourist location.
Delivery
Outlander: the Experience was delivered at Trafalgar Square over a two-day activation window, requiring rapid build and equally rapid breakdown around an active public space. Scope included site operations planning, queue and crowd management for high visitor volumes, registration and entry systems, and on-site staffing to manage flow throughout the event. Delivery was coordinated closely with local authorities and site stakeholders to manage public safety, pedestrian access, and licensing requirements in one of London's busiest tourist locations, ensuring a smooth guest experience across both days of the activation.
Waitrose Winter Food & Drink Festival
Tobacco Dock, London
Brief
Integrated production and operational oversight for a large-scale consumer festival, ensuring safe, coordinated delivery across build, live event, and derig phases.
Delivery
Waitrose Winter Food and Drink Festival at Tobacco Dock required coordinated production and operational management across all phases of delivery, from build through to live event and derig. Scope included oversight of installation and contractor coordination, alignment of production and H&S workflows, and live operational control to ensure safe and efficient delivery across a multi-zone festival environment. The derig phase was managed to ensure controlled deconstruction and compliant site handback within agreed timelines.
Colour of Emotion
Lionsgate+ · Boxpark Shoreditch
Brief
Production and operational delivery for a ticketed brand activation for Lionsgate+, staged at Boxpark Shoreditch. The project required a temporary public installation to be built, operated, and safely de-rigged within a defined activation window, in a high-footfall east London location.
Delivery
Colour of Emotion was delivered at Boxpark Shoreditch as a short-run public activation, requiring coordinated build and breakdown around an active public space. Scope included site operations planning, visitor flow and crowd management, entry systems, and on-site staffing throughout the event. Delivery was coordinated with Boxpark's site team and local stakeholders to manage public safety and site access, ensuring a smooth guest experience across the activation.
Boomtown Fair: Old Town
Immersive festival district
Brief
Production and operational delivery for the immersive "Old Town" environment within Boomtown Fair, supporting the creation of a large-scale narrative city experience combining live performance, immersive environments, and audience engagement zones.
Delivery
Worked closely with the venue production team and key suppliers to organise event logistics, installation, and dismantle of the immersive "Old Town" district. Supported the delivery of all required site infrastructure to enable brands and creative teams to build, activate, and present within the environment. Facilitated the operational setup for live demonstrations, performances, and guest-facing sessions, ensuring all production requirements, flow management, and on-site systems were in place to support safe, efficient delivery across the full event period.
Drone Art Show
UK & Ireland tour
Brief
Design and delivery of a scalable touring entertainment format across the UK and Ireland, integrating production, logistics, stakeholder engagement, and multi-venue operational delivery.
Delivery
A five-venue touring programme across stadium, racecourse, and greenfield environments, combining a 1,000-drone aerial display with live performance, hospitality, and large-scale audience operations. Scope included end-to-end touring logistics, shipping and freight coordination, venue and authority liaison, and multi-site operational planning. Delivery also covered the structuring and deployment of full site teams across production, technical, and operations departments, ensuring consistent execution across all locations and site conditions.
MCM Comic Con
Multi-venue fan convention, London
Brief
Production and live operations support for a major multi-venue fan convention in London, enabling delivery of a large-scale content, talent, and VIP programme across multiple stages, signing areas, and guest experience zones.
Delivery
The event required integrated production and live operational support across a large-scale convention environment, spanning stages, talent areas, and VIP functions. Delivery supported a fast-moving programme of live panels, appearances, and audience-facing content. Focus was placed on maintaining smooth execution across build and live periods, ensuring coordination between production, venue operations, and stakeholder teams. This enabled consistent delivery across all programme elements within a high-volume, multi-activity environment.
Light Cycles
Moment Factory · Birmingham
Brief
Production and operational consultancy for a large-scale immersive light installation within a sensitive ecological environment, supporting safe public access and long-term site activation in collaboration with creative and technical partners.
Delivery
Light Cycles, developed with Moment Factory in Birmingham, required full oversight of non-creative production and operational delivery across an environmentally sensitive site. Scope included site operations strategy, build and installation oversight, traffic and visitor management planning, long-term F&B infrastructure, and live operations. Delivery was coordinated with local authorities, ecology specialists, and health & safety advisors to ensure compliant, sustainable execution across an extended installation period.
Eonarium: Enlightenment & Flow
Projektil · UK heritage sites
Brief
Production and operational delivery of large-scale immersive light and sound installations, EONARIUM: Enlightenment and Flow, developed with Projektil. The project involved extended-run installations within listed buildings and heritage sites across the UK, combining technical production, audience experience, and operational planning.
Delivery
EONARIUM was delivered as ~3-month installations across Liverpool, Leeds, Glasgow, and Edinburgh, staged within listed buildings and heritage sites. Each site required the transformation of sensitive historic environments into operational immersive venues, integrating projection, lighting, and spatial audio systems. Delivery focused on establishing stable daily operations, capacity management, and coordination with venue and heritage stakeholders, alongside compliant reinstatement following de-installation.
Waitrose Winter Food & Drink Festival
Tobacco Dock, London
Brief
Integrated production and operational oversight for a large-scale consumer festival, ensuring safe, coordinated delivery across build, live event, and derig phases.
Delivery
Waitrose Winter Food and Drink Festival at Tobacco Dock required coordinated production and operational management across all phases of delivery, from build through to live event and derig. Scope included oversight of installation and contractor coordination, alignment of production and H&S workflows, and live operational control to ensure safe and efficient delivery across a multi-zone festival environment. The derig phase was managed to ensure controlled deconstruction and compliant site handback within agreed timelines.
Starstruck VR
Science Museum, London
Brief
Production and operational delivery for a large-scale immersive VR installation developed in collaboration with Smithsonian Institution, installed for a fixed-term public run within a major UK cultural venue. The project required full build, installation, and operational readiness for a 4-month exhibition period.
Delivery
Starstruck VR installation delivered at Science Museum London required full production installation of a pre-developed immersive VR experience informed by scientific research and Smithsonian source material. Scope included end-to-end build and installation of VR infrastructure, technical systems integration, and operational setup for sustained public throughput over a 4-month run. Delivery focused on establishing robust on-site operations, including staffing structures, daily running procedures, and visitor flow management to support continuous exhibition performance. Operational readiness encompassed health & safety planning, equipment commissioning, and coordination with venue teams to ensure safe, repeatable daily operation across the full exhibition lifecycle.
Light Cycles
Moment Factory · Birmingham
Brief
Production and operational consultancy for a large-scale immersive light installation within a sensitive ecological environment, supporting safe public access and long-term site activation in collaboration with creative and technical partners.
Delivery
Light Cycles, developed with Moment Factory in Birmingham, required full oversight of non-creative production and operational delivery across an environmentally sensitive site. Scope included site operations strategy, build and installation oversight, traffic and visitor management planning, long-term F&B infrastructure, and live operations. Delivery was coordinated with local authorities, ecology specialists, and health & safety advisors to ensure compliant, sustainable execution across an extended installation period.
Eonarium: Enlightenment & Flow
Projektil · UK heritage sites
Brief
Production and operational delivery of large-scale immersive light and sound installations, EONARIUM: Enlightenment and Flow, developed with Projektil. The project involved extended-run installations within listed buildings and heritage sites across the UK, combining technical production, audience experience, and operational planning.
Delivery
EONARIUM was delivered as ~3-month installations across Liverpool, Leeds, Glasgow, and Edinburgh, staged within listed buildings and heritage sites. Each site required the transformation of sensitive historic environments into operational immersive venues, integrating projection, lighting, and spatial audio systems. Delivery focused on establishing stable daily operations, capacity management, and coordination with venue and heritage stakeholders, alongside compliant reinstatement following de-installation.
Starstruck VR
Science Museum, London
Brief
Production and operational delivery for a large-scale immersive VR installation developed in collaboration with Smithsonian Institution, installed for a fixed-term public run within a major UK cultural venue. The project required full build, installation, and operational readiness for a 4-month exhibition period.
Delivery
Starstruck VR installation delivered at Science Museum London required full production installation of a pre-developed immersive VR experience informed by scientific research and Smithsonian source material. Scope included end-to-end build and installation of VR infrastructure, technical systems integration, and operational setup for sustained public throughput over a 4-month run. Delivery focused on establishing robust on-site operations, including staffing structures, daily running procedures, and visitor flow management to support continuous exhibition performance. Operational readiness encompassed health & safety planning, equipment commissioning, and coordination with venue teams to ensure safe, repeatable daily operation across the full exhibition lifecycle.
Titanic: A Voyage Through Time
Virtual Zone · Bristol
Brief
Production and operational delivery for Titanic: A Voyage Through Time, a VR pop-up experience developed with Virtual Zone and delivered in Bristol. The project required end-to-end production oversight, including construction works, technical deployment, and operational planning for a longer-term public installation.
Delivery
The Bristol installation of Titanic: A Voyage Through Time involved full production delivery of a VR pop-up experience within a live public venue. Works included site construction, technical installation, and deployment of VR systems within a purpose-built experiential space. Delivery was structured across build, live operation, and derig phases, ensuring controlled execution and safe implementation throughout the installation period. Operational planning covered audience throughput systems, daily running procedures, and technical support coordination, alongside management of contractors and suppliers. Delivery was underpinned by structured sequencing and on-site control to ensure consistent operation and a stable guest experience across the duration of the pop-up run.
Drone Art Show
UK & Ireland tour
Brief
Design and delivery of a scalable touring entertainment format across the UK and Ireland, integrating production, logistics, stakeholder engagement, and multi-venue operational delivery.
Delivery
A five-venue touring programme across stadium, racecourse, and greenfield environments, combining a 1,000-drone aerial display with live performance, hospitality, and large-scale audience operations. Scope included end-to-end touring logistics, shipping and freight coordination, venue and authority liaison, and multi-site operational planning. Delivery also covered the structuring and deployment of full site teams across production, technical, and operations departments, ensuring consistent execution across all locations and site conditions.
Why Smoother
Built for what your team actually needs
The right people, scaled right
Senior producers, technicians, and on-site support — brought in at the level and scale each project actually needs, with no long-term lock-in on either side.
Safe hands on-site
Suppliers, budgets, and health & safety planned for properly — and when something unplanned happens, as it always does, we're already there to fix it.
You'll never be chasing us
Clear updates, direct communication, and a single point of contact — so you always know where things stand.
How we work
The SMOOTH Process
One repeatable method that carries every event through the same six stages — from first brief to final wrap — so nothing gets missed and delivery stays, well, smoother.
01
S
Scope
Pin down the brief and what success looks like.
02
M
Map
Turn it into a plan: timeline, budget and roles.
03
O
Orchestrate
Build the team and brief every supplier.
04
O
Operate
Run it on-site, keeping budget and time on track.
05
T
Teardown
Strike and de-rig cleanly — venue left as found.
06
H
Handover
Debrief, reconcile costs and report back.
"From brief to wrap, every event runs the same six ways. That's what makes it Smoother."
Join the network
Work with us
We're always looking to connect with experienced event and production specialists — producers, production managers, technical leads, and site operations support who want senior, flexible project work without the overhead of full-time employment.
Join our network →-
Senior, self-sufficient specialistsWe work with people who've done it before and don't need hand-holding on-site.
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Flexible, project-based workScale in and out per project — no permanent commitment required on either side.
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A varied project mixImmersive installations, festivals, brand activations, and heritage sites — no two projects the same.